I felt betrayed.
In the past the produce was marked "Weaverville", "Hendersonville", "South Carolina". Now "local" means it could be shipped 800 miles! Will I stop shopping there? Well, I will go to the tailgate markets first and when I do go there I will surely ask where the produce is from. But the stand is still locally owned and I feel its better to buy from them than Ingles.
What's your definition of local?