This is close to my heart.
Awareness.
How many people do you know that are on that "track" and can't stop just for a few minutes to take the time to make informed decisions? Society is fast moving. People don't have time to read the newspaper, read a book, enjoy a home cooked meal, talk with friends. We're too busy putting in extra hours at work to make more money, completing all those home projects, trying to get enough sleep. So that lifestyle makes it real easy to go along with everyone else, believe what we're told instead of thinking for ourselves. Not being aware of what is happening around us, to us and because of us. To make our own decisions requires time to study and look into our own beliefs.
There is a pretty big election coming up. You'll hear colorful sound bites from both parties. Some true, some not so true. But repeated enough and it seems to become truth even if it isn't. Although I could give you my informed opinion on who I think should be the next president, more importantly, YOU should take the time to understand the issues, how do they align with your beliefs, research the canidates, find objective information.
Because on the night of November 4th, wouldn't you rather know that the next president was elected because we took the time to objectively look at the facts and based our vote on our own beliefs other than basing our vote on sound bites?